The bullish DailyPlay we chose for Wednesday May 27th is Yum! Brands, Inc. (YUM). YUM is part of the Consumer Discretionary Sector (XLY). Over the last month, XLY has been in a strong bullish trend and experienced a 1.00% move higher with a resistance level at $77.89.
Yum!’s 1-month and 6-month trend indicators have been on a strong bullish trend since the beginning of April. YUM is showing positive momentum with a technical score of 9 (out of 10) and recently took a small bounce off its $90.81 support level. Also, YUM is planning to remove its artificial ingredients from its Taco Bell and Pizza Hut brands to keep up with the new trend of healthier foods. With both these factors, YUM looks positioned to continue higher.